{"id":4582,"date":"2026-06-27T18:07:37","date_gmt":"2026-06-27T16:07:37","guid":{"rendered":"https:\/\/fundacionkeytergroup.com\/the-olive-oil-greenway-as-a-driver-of-rural-development-and-active-tourism\/"},"modified":"2026-10-09T09:26:44","modified_gmt":"2026-10-09T07:26:44","slug":"the-olive-oil-greenway-as-a-driver-of-rural-development-and-active-tourism","status":"publish","type":"post","link":"https:\/\/fundacionkeytergroup.com\/en\/the-olive-oil-greenway-as-a-driver-of-rural-development-and-active-tourism\/","title":{"rendered":"The Olive Oil Greenway as a driver of rural development and active tourism"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4582\" class=\"elementor elementor-4582 elementor-4551\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84620da e-con-full e-flex e-con e-parent\" data-id=\"84620da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-03bc9a5 e-con-full e-flex e-con e-child\" data-id=\"03bc9a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bdcdb73 elementor-widget elementor-widget-text-editor\" data-id=\"bdcdb73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Fundaci\u00f3n KEYTER Group<\/strong> was present yesterday at the round table dedicated to sharing good practices and strategies to promote the development of the <strong>Camino Natural V\u00eda Verde del Aceite<\/strong>, particularly along the 128 km section between Ja\u00e9n and Puente Genil.<\/p>\n<p>The V\u00eda Verde del Aceite is an ecotourism route that follows the former railway line known as the \u201cOlive Oil Train,\u201d a route historically linked to the olive grove landscape and the Andalusian territory. Today, this natural trail has become a space for hiking, cycle tourism and active tourism, connecting municipalities and highlighting the natural, rural and scenic heritage of the provinces of Ja\u00e9n and C\u00f3rdoba.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f658ec e-con-full e-flex e-con e-child\" data-id=\"1f658ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4d0234 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"c4d0234\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/fundacionkeytergroup.com\/wp-content\/uploads\/2026\/06\/1782384916524.jpg\" alt=\"1782384916524\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/fundacionkeytergroup.com\/wp-content\/uploads\/2026\/06\/1782384916461.jpg\" alt=\"1782384916461\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/fundacionkeytergroup.com\/wp-content\/uploads\/2026\/06\/1782384916496.jpg\" alt=\"1782384916496\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88f0ef4 e-flex e-con-boxed e-con e-parent\" data-id=\"88f0ef4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a528b3 elementor-widget elementor-widget-text-editor\" data-id=\"8a528b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>During the meeting, the potential of this route as a driver of sustainable development, active tourism and territorial dynamization was highlighted, as well as the importance of public-private collaboration and the key role of local businesses.<\/p>\n<p>We continue joining forces to ensure that the V\u00eda Verde del Aceite keeps consolidating its position as a benchmark for ecotourism, active tourism and sustainable rural development.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5519edf elementor-widget elementor-widget-text-editor\" data-id=\"5519edf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>#Fundaci\u00f3nKeyterGroup #V\u00edaVerdeDelAceite #CaminoNatural #Ecotourism #SustainableTourism #PuenteGenil #Lucena #PublicPrivatePartnership #LocalTourism #RuralDevelopment<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d62e2af elementor-widget elementor-widget-shortcode\" data-id=\"d62e2af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c822449 e-con-full e-flex e-con e-parent\" data-id=\"c822449\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40e8fa0 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"40e8fa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42ac997 elementor-widget elementor-widget-heading\" data-id=\"42ac997\" data-element_type=\"widget\" data-e-type=\"widget\" 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